Lydia Hanks

Photo of Lydia Hanks
Lydia
Hanks
Assistant Professor
4114 UCB
Phone
850-644-3972

SELECTED PUBLISHED RESEARCH


Refereed Papers at Conferences

Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2014, January). "To stand-out or to conform: The impact of power and self-enhancementmotivation on consumers' eWOM behavior". Paper presented at The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. (International)

Hanks, L., & Mattila, A. S. (presented 2013, July). "Consumer Guilt Over Impulse Purchases in the Travel Industry". Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International)

Wu, L., Mattila, A. S., Hanks, L., & Wang, C. (presented 2013, July). "To post or not to post: The role of power on consumer's propensity to post online reviews". Paper presented at 2013 Frontiers in Service Conference, 2013 Frontiers in Service Conference, Taipei, Taiwan. (International)

Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2013, July). "Power perspectives in online hotel review postings". Paper presented at 2013 Annual ICHRIE Conference, ICHRIE, St. Louis, MO. (International)

Yang, W., & Hanks, L. (presented 2013, July). The Impact of Regulatory Focus on Consumer Motivations, Emotions, and Behaviors at the Farmers Market. Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International)

Wu, L., Mattila, A. S., & Hanks, L. (presented 2013, January). "Surprise! Loyalty Rewards Re-examined". Paper presented at Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA. (International)

Hanks, L., Mattila, A. S., & Wang, C. Y. (presented 2012, January). "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction". Paper presented at The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International)

Yang, W., Hanks, L., Smith, S., Parsa, H. G., & Mattila, A. S. (presented 2012, January). "The Impact of Posted Calorie Information on Consumers' Menu Evaluations and Decision-Making Processes". Paper presented at The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International)

 

HONORS AND AWARDS


  • University Undergraduate Teaching Award, Florida State University (2015).
  • The Transformation Through Teaching Award, Florida State University (2014).